Photography is a powerful tool for telling our story, showcasing the strength of many and the will of one.
As we tell the story of “There’s Only One,” it’s important that our imagery reflects that which is truly one-of-a-kind—the moments, people, places, discoveries that only happen here.
People photography should capture subjects up close and in the moment. There should be a sense of palpable energy and emotion, authenticity and compassion. Strive to capture all corners of OU—celebrating the diverse community on and off campus, niche interests and activities, and a variety of individuals.
When portraying academics, subjects should appear immersed, hands-on, active and engaged.
Showcase the bravery and determination required for a relentless pursuit of discovery and creation.
Be sure to balance moments of individual focus with group collaboration.
Capture the immense scale of our campus as well as up-close details and textures.
Create interesting compositions through the use of symmetry or intentional camera angles (aerial, worm’s eye, straight on, etc.)
Incorporate archival photography from every decade to connect to our history, showcasing the influential individuals, milestones and cultural moments that define us and make us truly one-of-a-kind.
Retain the original colors to create a sense of authenticity.