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Trademarks and Licensing

Trademarks  and  Licensing

Any product bearing the University of Oklahoma marks must be approved by OU Licensing and produced by an approved licensee.

Printed materials such as brochures, pamphlets, stationery, note cards, banners, etc. do not require licensing, but must follow licensing guidelines.

  • Any printed material that will be sold must be approved by licensing.

Trademarks

A federally registered trademark is a word, phrase, symbol or design that has been applied for and granted by the federal government and is protected by law.

Elements trademarked by OU:

  • PROMOTE the university through licensed products and other licensing arrangements,
  • PRESERVE OU’s history by protecting historically significant and important trademarks,
  • PROTECT OU’s image and reputation through trademark usage, ensuring entities using OU’s trademarks for commercial purposes have the legal right to do so
  • PROFIT from the sale of officially licensed merchandise and other licensing agreements, which fund various university programs.

Trademarked Phrases

Phrases trademarked by OU include The University of Oklahoma®, There’s Only One Oklahoma®, and Boomer Sooner®.  A complete list of OU's trademarks can be viewed at OU Trademarks (pdf).

How to Obtain a License

Any product bearing The University of Oklahoma marks must be produced only by licensees. Printed materials covered under the policies of The University of Oklahoma’s Licensing Department such as brochures, pamphlets, stationery, note cards, and banners, for example, do not require licensing, but do require the approval of the Licensing Department.

However, if any of these printed materials will be sold, such as a calendar or cookbook, the product must comply with OU’s licensing policies, and the printer must be licensed through The Collegiate Licensing Company. The licensing process for these types of projects is simple, and Oklahoma Licensing can help.

Visit OU Licensing for complete details.  

Office of Trademarks and Licensing

180 W. Brooks
Norman, OK 73019

Email: oulicensing@ou.edu

Website: OU Licensing