Skip Navigation

Holly Obermeier

Holly Obermeier

White silhouette icon on a crimson background.

Research
Associate


  • MS, Earth & Atmospheric Science, University of Nebraska-Lincoln
  • BS, Meteorology/Climatology, University of Nebraska-Lincoln

  • Behavioral Insights Unit

Much of Holly's research focuses on the development, testing and evaluation of NSSL experimental products with end users (NWS forecasters, broadcast meteorologists, emergency managers and other NWS partners). Additionally, Holly conducts post-event fieldwork (after major severe weather events such as tornadoes or wildfires) with end users to better understand how they received, used and communicated watches and warnings.


  • Experimental product testing and evaluation in the Hazardous Weather Testbed 
  • User design 
  • Post-event field studies 
  • Broadcast meteorology 
  • NWS severe weather products

  • Social and Socioeconomic Impacts of High-Impact Weather

  • Obermeier, H., K. Berry, J. E. Trujillo-Falcón and K.L. Manross, 2024: Evaluating a Rapidly Updating Severe Weather Warning Prototype with Broadcast Meteorologists. Wea. Forecasting, (under review). 
  • Maciag, T. Obermeier, H., K. Berry, K. Krocak, K. Klockow-McClain, and D. Hogg, 2024: Emergency Manager Preferences for Rapidly-Updating Severe Weather Warnings. Wea. Forecasting, (under review). 
  • Obermeier, H., K. L. Berry and J. E. Trujillo-Falcón, 2023: Understanding Broadcast Meteorologists’ Current and Future Use of Severe Weather Watches, Warnings and Probabilistic Hazard Information, Wea. Climate Soc., 15(4), 893-907, https://doi.org/10.1175/WCAS-D-23-0013.1 
  • Ernst, S., J. Ripberger, D. Nowicki, J. Krutz, K. Klockow-McClain, K. Berry, and H. Obermeier, 2023: A tale of two hazards: Studying broadcast meteorologist communication of simultaneous tornado and flash flood (TORFF) events. J. Operational Meteor., 12(1),1-18, https://doi.org/10.15191/nwajom.2024.1201 
  • Obermeier, H., K. L. Nemunaitis-Berry, K. E. Klockow-McClain, A. Campbell, *C. Carithers, A. Gerard and J.E. Trujillo-Falcón, 2022: The Creation of a Research Television Studio to Test Probabilistic Hazard Information with Broadcast Meteorologists in NOAA’s Hazardous Weather Testbed. Wea. Climate Soc, 14(3), 949–963, https://doi.org/10.1175/WCAS-D-21-0171.1 
  • Stuart, N.A, G. Hartfield, D.M. Schultz, K. Wilson, G. West, R. Hoffman, G. Lackman, H. Brooks, P. Roebber, T. Bals-Elsholz, H. Obermeier, F. Judt, P. Market, D. Nietfeld, B. Telfeyan, D. Depodwin, J. Fries, E. Abrams, and J. Shields, 2022: The Evolving Role of Humans in Weather Prediction and Communication. Bull. Amer. Meteor. Soc., 103 (8), E1720–E1746, https://doi.org/10.1175/BAMS-D-20-0326.1 
  • Nemunaitis-Berry, K. L and H. Obermeier, 2017: Conference Notebook, Broadcast Meteorologist Decision Making in the 2016 Hazardous Weather Test Probabilistic Hazard Information Project. Bull. Amer. Meteor. Soc., 98, 2045-2047. https://doi.org/10.1175/BAMS_9810_2039-2052_Nowcast 
  • Obermeier, H. and M. R. Anderson, 2015: Verification and Analysis of Impact-Based Tornado Warnings in the Central Region of the National Weather Service. Electronic Journal of Severe Storms Meteorology, Vol 10, No 1. https://doi.org/10.55599/ejssm.v10i1.58
  • Obermeier, H., T. Maciag, D. Hogg, K.L. Berry, M. Krocak, A.C. Wanless, S. Stormer and T. Lindley, 2024: How emergency managers and broadcast meteorologists receive, use and communicate wildfire forecasts and National Weather Service fire weather products: A preliminary study in the Southern Plains, 2024: 7th Conference on Weather Warnings and Communication, Myrtle Beach, SC, 8.2. 
  • Silcott, M.K, D. Hogg, P.C. Burke, M. Krocak, P. Heinselman, K.L. Berry, and H. Obermeier, 2024: The impact of the Warn-on-Forecast system in the “watch-to-warning” period. 7th Conference on Weather Warnings and Communication, Myrtle Beach, SC, 12.1. 
  • Maciag, T., D. Hogg, H. Obermeier, K.L. Berry, M. Krocak, A.C. Wanless, S. Stormer, and T. Lindley, 2024: How do emergency managers and broadcast meteorologists in Oklahoma and Texas use fire weather products? A preliminary study. 19th Symposium on Societal Applications: Policy, Research and Practice, Baltimore, MD, 1A.2. 
  • Michaud, M.S., J. Sutton, S. Olivas, H. Obermeier, K.L. Berry, H. Sheridan, G. Cox, N. Johnson and C. Davis, 2024: NextGen TV warnings: What could they look like? 19th Symposium on Societal Applications: Policy, Research and Practice, Baltimore, MD, J9.2. 
  • Obermeier, H., K.L. Berry, and J.E. Trujillo-Falcon. 2023: Seven years of testing experimental NOAA severe weather products with broadcast meteorologists. 50th Conference on Broadcast Meteorology, Phoenix, AZ. 
  • Berry, K.L., H. Obermeier, G. J. Stumpf, A. V. Bates, and K. L. Manross, 2023: Moving tornado warnings: How Threats-in-Motion may evolve the way we communicate severe weather. 50th Conference on Broadcast Meteorology, Phoenix, AZ. 
  • Obermeier, H., K. L. Berry, K. A. Wilson, M. Krocak, K. Klockow-McClain, J. E. Trujillo-Falcón, and S. R. Ernst, 2023: End user decisions over time: Assessing weather information needs and decision making for severe weather events with broadcast meteorologists. Special Symposium on Forecasting a Continuum of Environmental Threats (FACETs), Denver, CO. 
  • Calhoun, K.M P. A. Campbell, T. Sandmael, C. N. Satrio, P. T. Hyland, R. B. Steeves, T. C. Meyer, H. Obermeier, D. Hogg, T. DeWinter, D. S. LaDue, Ph.D., C. Karstens, T. M. Smith, K. Klockow-McClain, G. J. Stumpf, and K. L. Berry, 2023: Development and evolution of probabilistic hazard Information for severe hazards. Special Symposium on Forecasting a Continuum of Environmental Threats (FACETs), Denver, CO. 
  • Wilson, K.A. P. Skinner, A. J. Clark, B. Gallo, P. C. Burke, N. Yussouf, P. Heinselman, K. H. Knopfmeier, B. C. Matilla, C. M. Gravelle, T. T. Lindley, S. W. Bieda III, PhD, M. Krocak, K. Klockow-McClain, K. L. Berry, and H. Obermeier, 2023: Five years of user-focused Warn-on-Forecast research. Special Symposium on Forecasting a Continuum of Environmental Threats (FACETs), Denver, CO. 
  • Obermeier, H.M., K.L. Berry, K. Klockow, S. K. Manross and J.E. Trujillo-Falcón, 2022: Broadcast meteorologists and Threats-in-Motion development: Communicating uncertainties with a rapidly updating warning polygon. 30th Conference on Severe Local Storms, Santa Fe, NM. 
  • Obermeier, H., Henderson, J. and R. Hernandez, 2022: TORFF and Hurricane Harvey: Different ways broadcast meteorologists use uncertainty during multiple severe weather threats using Twitter. Cooperative Institute for Severe and High-Impact Weather Research and Operations, Director’s Discretionary Research Fund Presentation, Norman, OK.
  • Trujillo-Falcón, J. E., H. Obermeier, and K. L. Berry, 2022: Impacts of uncertainty on broadcast meteorologists communicating Threats-in-Motion. 6th Conf. on Weather Warnings and Communications, Milwaukee, WI, American Meteorological Society, 4.6. 
  • Trujillo-Falcón, J. E., K. Berry, H. Obermeier, and K. Klockow-McClain, 2022: Co-producing next-generation warnings: A national survey of broadcast meteorologists. 12th Conf. on Transition of Research to Operations, Virtual, American Meteorological Society, 11A.2. 
  • Obermeier, H., K. L. Nemunaitis-Berry, K. E. Klockow-McClain and J.E. Trujillo, 2021: Probabilistic Hazard Information for Broadcast Meteorologists: A Survey of needs and preferences in a future warning paradigm. 16th Symposium on Societal Applications: Policy, Research and Practice, Virtual, American Meteorological Society, 8.5. 
  • Henderson, J., J. L. Demuth, A. Mazurek, E. R. Nielsen, H. Obermeier, and J. Spinney, 2021: Using Twitter to understand Public Experiences with Compound Threats during Hurricane Harvey. 16th Symposium on Societal Applications: Policy, Research and Practice, Virtual, American Meteorological Society, 8.10. 
  • Trujillo, J. E., S. Lee, K. Berry, H. Obermeier, K. E. Klockow-McClain, P. A. Campbell, T. Meyer, S. Williams, S. Ernst, and E. Landeros, 2021: Applying social scientific concepts to enhance R2O: Analysis of 2018 and 2019 NOAA Hazardous Weather Testbed Probabilistic Hazard Information experiments. 11th Conf. on Transition of Research to Operations, Virtual, American Meteorological Society, 5A.5. 
  • Obermeier, H., K. L. Nemunaitis-Berry, K. E. Klockow-McClain, T. C. Meyer, P. A. Campbell, A.Gerard, J.E. Trujillo, and *C. Carithers, 2020: Communicating Probabilistic Hazard Information: Broadcast Meteorologists in the 2018-19 Hazardous Weather Testbed. 15th Symposium on Societal Applications: Policy, Research and Practice, Boston, MA, American Meteorological Society, 12A.4. 
  • Bates, A. V., G. J. Stumpf, K. E. Klockow-McClain, A. Gerard, J. G. LaDue, G. M. Schoor, P. T. Marsh, K. L. Nemunaitis-Berry, H. Obermeier, P. A. Campbell, K. M. Kuhlman, T. C. Meyer, and T. M. Martin, 2020: Toward a new warning method of Threats in Motion: Improving warning lead and departure times with innovative hazard communication and dissemination techniques. 10th Conf. on Transition of Research to Operations, Boston, MA, American Meteorological Society, 7.3A. 
  • Trujillo, J. E., K. Nemunaitis-Berry, H. Obermeier, A. Gerard, K. E. Klockow-McClain, P. A. Campbell, T. C. Meyer, and J. T. Ripberger, 2020: Plumes, probabilities, and posts: How social media coverage evolved in the 2019 Hazardous Weather Testbed Probabilistic Hazard Information experiment. 15th Symp. On Societal Applications: Policy, Research and Practice, Boston, MA, American Meteorological Society, 12A.5.