As a student in Gaylord you will have the opportunity to tell stories on the air. You will write scripts in Broadcast Journalism. You will write a novel in Professional Writing. As an Advertising or Public Relations student, you will visit agencies and create campaigns. In Creative Media Production, you will make videos and documentaries. You will gain a wide range of experiences that will help you once you enter the broadcast journalism career or apply for Graduate School.
A major in advertising is ideal for the student interested in artistic expression, persuasive messaging, and strategic planning and research. Our graduates pursue careers as brand managers, media planners, account executives in advertising agencies, in marketing firms, and in-house corporate communications. The critical thinking, analysis and research skills also prepares students for postgraduate studies.
A major in CMP is ideal for the student interested in using sight, sound, motion, and words to tell informative, persuasive or entertaining stories and who wants to pursue careers in media industries such as film, corporate production, radio or television. The critical thinking, analysis, and research skills also prepares students for postgraduate studies.
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A major in journalism is ideal for the student interested in writing, public affairs or current events, or digital storytelling and multimedia production. Journalism majors pursue careers as reporters, news anchors, broadcast journalists or copy writers and editors. The critical thinking, analysis and research skills also prepares students for postgraduate studies.
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The Professional Writing program has a 65-year history of helping its majors develop the skills needed to succeed in the publishing industry. Those skills, which include the ability to communicate clearly, think logically, manage large-scale projects, and craft a compelling narrative, are critical to virtually all careers. They also prepare students for graduate work in writing-intensive fields that include creative writing, English, journalism, and the law.
A major in Public Relations is ideal for the student interested in strategic communication and relationship management. This involves research, planning, and management of an organization’s communication with its publics. Our graduates pursue careers as corporate or nonprofit communication managers, public information officers, agency account executives, or digital media strategists. The critical thinking, and analytical and problem-solving skills gained with a public relations education also prepares students for postgraduate studies, including but not limited to law, strategic and media communication, and international relations.
