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Bryce Lowery.

Assistant Professor Publishes “Outdoor Advertising: Landmark of the Experience Economy” in The Interdisciplinary Journal of Signage and Wayfinding


Date

September 30, 2019

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Regional + City Planning Assistant Professor Bryce Lowery recently authored the article “Outdoor Advertising: Landmark of the Experience Economy,” published in The Interdisciplinary Journal of Signage and Wayfinding. It traces the history of outdoor advertising as part of the American Landscape, a landmark of entertainment centers epitomized by the bright lights of Times Square. Today signage is adapting to the spatial reorganization of cities in ways that continue the tradition of signifying the experiences of urban life by reinforcing the location of entertainment districts and engaging consumers through new technologies.

Read the open access publication online at the Interdisciplinary Journal of Signage and Wayfinding website.


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