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Programs and Initiatives

A professor assists three students with an assignment.

Programs and Initiatives

Price College of Business offers a diverse range of programs designed to empower students with the skills and experiences they need to excel in the dynamic world of business. Students gain hands-on, real-world training through simulated business opportunities, working closely with professors, industry professionals, and community partners. For high-achieving undergraduate business students, the college offers opportunities to develop leadership potential and broaden perspectives.

The college offers professional development opportunities through speakers, special events, and workshops. These programs collectively reflect Price College's commitment to student development and ensuring their ability to succeed in the ever-evolving business landscape.

One of the Price First Fidelity IBC teams displaying their OU branded gear for sale in Dodson courtyard.
First Fidelity Bank Integrated Business Core Program

Students in the First Fidelity Bank IBC program receive hands-on, real-world, experiential training through simulated business opportunities inside and outside of the classroom. Students are immersed into the business arena where they work side-by-side with professors, industry professionals and community partners such as First Fidelity Bank.

A member of the JCPenney Leadership program welcomes guests to their annual conference.
The JCPenney Leadership Program

The program provides high-performing undergraduate business students with opportunities to develop their leadership potential through a variety of learning and networking experiences. Promoting personal and professional growth, the program broadens students’ perspectives, strengthens business skills and creates leaders in industries and communities across the nation and around the world.

Tom Love Innovation Hub

From planned, to prototyped, to proven.

Be a part of Price College's top-ranked entrepreneurship program and take your idea from dream to reality. Step into a space built for spontaneous and purposeful interactions between visionaries, creators and entrepreneurs. The Tom Love Innovation Hub (iHub for short) is effectively a coffeehouse that serves up a supercharged house blend of wide-open business possibilities.

Price in the News

Campus & Community
December 15, 2025

OU Senior Launches Fashion Marketing Journey

As hundreds of thousands attended New York Fashion Week this past September, Anna Tidmore experienced the buzz from behind the scenes, working in a showroom with a sales agency. The Abilene, Texas native is now graduating with her Bachelor of Business Administration in Marketing.


Campus & Community
December 11, 2025

OU Students Honored for Achieving Perfect Grade-point Average

Thirty-eight students eligible to graduate from the University of Oklahoma in December maintained perfect 4.0 grade-point averages throughout their undergraduate careers at OU. Of the total, more than half are from Oklahoma.