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Programs and Initiatives

A professor assists three students with an assignment.

Programs and Initiatives

Price College of Business offers a diverse range of programs designed to empower students with the skills and experiences they need to excel in the dynamic world of business. Students gain hands-on, real-world training through simulated business opportunities, working closely with professors, industry professionals, and community partners. For high-achieving undergraduate business students, the college offers opportunities to develop leadership potential and broaden perspectives.

The college offers professional development opportunities through speakers, special events, and workshops. These programs collectively reflect Price College's commitment to student development and ensuring their ability to succeed in the ever-evolving business landscape.

One of the Price First Fidelity IBC teams displaying their OU branded gear for sale in Dodson courtyard.
First Fidelity Bank Integrated Business Core Program

Students in the First Fidelity Bank IBC program receive hands-on, real-world, experiential training through simulated business opportunities inside and outside of the classroom. Students are immersed into the business arena where they work side-by-side with professors, industry professionals and community partners such as First Fidelity Bank.

A member of the JCPenney Leadership program welcomes guests to their annual conference.
The JCPenney Leadership Program

The program provides high-performing undergraduate business students with opportunities to develop their leadership potential through a variety of learning and networking experiences. Promoting personal and professional growth, the program broadens students’ perspectives, strengthens business skills and creates leaders in industries and communities across the nation and around the world.

A career services staff member meeting with two students in their office.
Center for Student Success

The Center for Student Success (CSS) provides undergraduate students with engagement opportunities that will help prepare them for success in a diverse global business environment. The CSS facilitates professional development opportunities for all business majors, through the speakers, special events and workshops both in Price College of Business and across the University campus. 

Tom Love Innovation Hub

From planned, to prototyped, to proven.

Be a part of Price College's top-ranked entrepreneurship program and take your idea from dream to reality. Step into a space built for spontaneous and purposeful interactions between visionaries, creators and entrepreneurs. The Tom Love Innovation Hub (iHub for short) is effectively a coffeehouse that serves up a supercharged house blend of wide-open business possibilities.

Price in the News

Research
February 05, 2025

How AI Bias Shapes Everything from Hiring to Health Care

Naveen Kumar, an associate professor at the University of Oklahoma’s Price College of Business, has co-authored a study emphasizing the urgent need to address these biases by developing and deploying ethical, explainable AI. This includes methods and policies that ensure fairness and transparency and reduce stereotypes and discrimination in LLM applications.


Campus & Community
January 21, 2025

University of Oklahoma Gains National Certification for Financial Planning Education

The University of Oklahoma has been recognized by the Certified Financial Planner Board of Standards as a registered CFP Certification Education Program. This designation will enable Price College of Business undergraduate students to become certified to help future clients with estate planning, investments, retirement accounts, tax planning and insurance.