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Programs and Initiatives

A professor assists three students with an assignment.

Programs and Initiatives

Price College of Business offers a diverse range of programs designed to empower students with the skills and experiences they need to excel in the dynamic world of business. Students gain hands-on, real-world training through simulated business opportunities, working closely with professors, industry professionals, and community partners. For high-achieving undergraduate business students, the college offers opportunities to develop leadership potential and broaden perspectives.

The college offers professional development opportunities through speakers, special events, and workshops. These programs collectively reflect Price College's commitment to student development and ensuring their ability to succeed in the ever-evolving business landscape.

One of the Price First Fidelity IBC teams displaying their OU branded gear for sale in Dodson courtyard.
First Fidelity Bank Integrated Business Core Program

Students in the First Fidelity Bank IBC program receive hands-on, real-world, experiential training through simulated business opportunities inside and outside of the classroom. Students are immersed into the business arena where they work side-by-side with professors, industry professionals and community partners such as First Fidelity Bank.

A member of the JCPenney Leadership program welcomes guests to their annual conference.
The JCPenney Leadership Program

The program provides high-performing undergraduate business students with opportunities to develop their leadership potential through a variety of learning and networking experiences. Promoting personal and professional growth, the program broadens students’ perspectives, strengthens business skills and creates leaders in industries and communities across the nation and around the world.

Several students woring hands on in a computer lab.
Office of Experiential Learning

The Office of Experiential Learning is preparing future business leaders by providing every student with experiential opportunities connecting them to the business world in unique and unforgettable ways. This initiative integrates “learning by doing” across programs and majors, so that all Price students can have hands on experiences with companies and business professionals.

Collaboration seating areas at the Innovation Hub.
Tom Love Innovation Hub

Be a part of Price College's top-ranked entrepreneurship program and take your idea from dream to reality. Step into a space built for spontaneous and purposeful interactions between visionaries, creators and entrepreneurs. The Tom Love Innovation Hub is effectively a coffeehouse that serves up a supercharged house blend of wide-open business possibilities.

Tom Love Innovation Hub

From planned, to prototyped, to proven.

Be a part of Price College's top-ranked entrepreneurship program and take your idea from dream to reality. Step into a space built for spontaneous and purposeful interactions between visionaries, creators and entrepreneurs. The Tom Love Innovation Hub (iHub for short) is effectively a coffeehouse that serves up a supercharged house blend of wide-open business possibilities.

Price in the News

Campus & Community
August 23, 2026

OU’s historic momentum continues with largest freshman class in state and university history for sixth straight year

Historic demand for a University of Oklahoma education continues to drive record enrollment growth, expanding OU’s reach across the state and fueling generational impact for Oklahoma. At the center of that momentum is the largest freshman class in state and university history, with a record 6,437 students joining the Class of 2030 this fall.


Campus & Community
July 15, 2026

Four OU Faculty Named 2026-27 SEC Academic Leadership Development Program Fellows

Four University of Oklahoma faculty members have been selected to be a part of the 2026-27 cohort of Fellows of the Southeastern Conference’s Academic Leadership Development Program, an initiative designed to identify, prepare and promote the next generation of academic leaders in the SEC to meet current and future challenges in higher education.


Campus & Community
June 10, 2026

Price College Programs Rise in CEO Magazine’s Global MBA Rankings

As part of its annual recognition of the world’s best MBA programs, CEO Magazine has increased the rankings of MBA programs offered by the University of Oklahoma's Price College of Business.