Measuring Success: A Model for Evaluating 
the Success of Military Media Relations 



introduction 
statement of problem 
literature review 
rationale & 
research question 
method 
discussion 
references 
appendix 
authors 

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The military public affairs function, like all elements of any organization, should be held accountable for contributing to the organization's goals and objectives.  Historically, many public affairs offices service-wide measure their successes and failures based on non-specific data.  Numbers of press releases, amount of air time, and column length of published stories are often cited as measures of a successful public affairs mission, without regard to the delivery of key messages.  Creating the ideal Media Relations Effectiveness Model would help establish a consistent method to accurately measure the successes of the public affairs mission, and could help guide public affairs offices toward a more realistic measure of their efforts to tell the service's story through local, regional and national media outlets.