Measuring Success: A Model for Evaluating 
the Success of Military Media Relations 

statement of problem 
literature review 
rationale & 
research question 



Blumler J. G. & E. Katz (1974). The Uses of Mass Communication.  Newbury Park, CA: Sage 

Freitag, A.R. (1998).  How to Measure What We Do.  Public Relations Quarterly, 43 (2), 42-47. 

Funkhouser, G. R. (1973a).  The issues of the sixties: an exploratory study in the dynamics of public opinion. Public Opinion Quarterly, 37(1), 62-75. 

Funkhouser, G. R. (1973b).  Trends in media coverage of the issues of the sixties. Journalism Quarterly, 50, 533-538. 

Infante D., Rancer A. & Womack D. (1997) Building Communication Theory (3d Ed.). Prospect Heights, IL: Waveland Press Inc. 

.Iyengar, S. and Kinder, D. (1986). More than meets the eye: TV news, priming, and public evaluatings of the president. In Comstock, G. (Ed.), Public Communication and Behavior 1. New York:Academic Press 

Katz, D. & Kahn R. (1978). The Social Psychology of Organizations. New York:Wiley 

Mathews, W. K. (2000).  The heresy of media measurement.  Communication World, 17 (3), 11-12. 

McCombs, M. E., & Shaw, D. L. (1972). The agenda-setting function of the mass media. Public Opinion Quarterly, 36, 176-187.  

McQuail, Denis (1987): Mass Communication Theory: An Introduction (2nd ed.). London: Sage 

Rogers, E. M. (1983). Diffusion of Innovations (4th ed.). New York: The Free Press.