This project extends previous research on crisis communication and military public affairs (Hunter, Berry, Goodrich-Hinton, & Lincicome, 2000) by attempting to translate crisis communication theory into military public affairs practices. The 12 strategies of the Hunter, et al. (2000) typology were vetted to a cross section of Army, Navy, Air Force, Coast Guard, and Marine public affairs professionals to determine which are most efficacious in military crisis communication situations
can be defined as a major unpredictable event that has potentially negative
or positive results (Barton, 1993). The event and its aftermath may
significantly damage an organization and its employees, products, services,
financial condition, and reputation.
of this research is to determine whether the Hunter, et al. (2000) typology
of proactive crisis communication is validated by the best practice of
military public affairs practitioners. In doing so, the research takes
another step on the journey toward developing a proactive crisis communication
toolkit to guide the thinking or military public affairs professional in
developing and executing crisis communications plans successfully.