Rationale
Abstract
Introduction
Statement
   of Problem
Literature
    Review
Rationale
Method
Projected
    Results
Discussion
References
Appendices
Theoretical Rationale
This study collectively uses the principles of social presence, media richness, and uses and gratifications theory to explain how messages reach an audience.  Specifically, this work is a summative evaluation that will assist public affairs officials to redirect the efforts of a current campaign or to direct the efforts of a developing scenario.  A hypothesis can be made about the publicís retention of strategic messages through three media channels.

H1.  Audiences will retain more elements of a strategic message when that information is received through newspapers.  Strategic message retention through television and radio rank second and third respectively.