References
Abstract
Introduction
Statement
   of Problem
Literature
    Review
Rationale
Method
Projected
    Results
Discussion
References
Appendices

 

       Beale, C.  (1998).  Over-55s turned off by ‘clever’ TV advertising.  Campaign, November 20, 8.

       Finn, S.  (1997).  Origins of media exposure:  Linking personality traits to TV, radio, print, and film.  Communication Research, 24, 507-530.

       Hiltz, S. R.  (1996).  Asynchronous learning networks.  Asynchronous learning networks conference at the New Jersey Institute of Technology.  [On-line].  Available URL:  http://eies.njit.edu/~hiltz/CRProject/Vc_video

       Infante, D., Rancer, A., & Womack, D.  (1997).  Building communication theory.  Prospect Heights, IL:  Waveland.

       Joinson, C.  (1998).  Turn up the radio recruiting.  HR Magazine, 43 (10), 64-70.

       Kennedy, R. E.  (1998).  Social influence theory.  New Mexico State communications study program.  [On-line].  Available URL:  http://web.nmsu.edu/~comstudy/sit.html

       Levy, M. R., & Windahl, S.  (1985).  The concept of audience activity.  In K. E. Rosengren, P. Palmgreen, & L. Wenner (Eds.), Media gratification research:  Current perspectives (pp. 109-122).  Beverly Hills, CA:  Sage.

       Lindlif, T. R., & Shatzey, M. J.  (1998).  Media ethnography in virtual space:  Strategies, limits, and possibilities.  Journal of Broadcasting and Electronic Media, 42 (2), 170-190.

       Littlejohn, S. W.  (1996).  Theories of human communication.  Belmont, CA:  Wadsworth.

       Maibach, E., & Parrott, R. L.  (1995).  Designing health messages.  Thousand Oaks, CA:  Sage.

       McQuail, D.  (1997).  Audience analysis.  Thousand Oaks, CA:  Sage.

       Merli, J.  (1998).  25-54 demo rules, but slides again;  group still leads in national spot money invested.  Broadcasting & Cable, 128, 84-85.

       Morton, L.  (1995).  Gatekeepers as target publics.  Public Relations Quarterly, 40 (2), 21-24.

       Morton, L.  (1998).  Segmenting publics:  An introduction.  Public Relations Quarterly, 43, (3), 33-35.

       O’Hair, D., Friedrich, G. W., & Shaver, L. D.  (1998).  Strategic communication in business and the professions.  Boston:  Houghton Mifflin.

       O’Hair, D., Friedrich, G. W., Wiemann, J. M., & Wiemann, M. O.  (1995).  Competent communicaiton.  New York:  St. Martin’s.

       Rice, R. E.  (1993).  Media appropriateness:  Using social presence theory to compare traditional and new organizational media.  Human Communication Research, 19, 451-484.

       Rosengren, K. E., Wenner, L. A., & Palmgreen, P.  (1985).  Media gratifications research.  Beverly Hills, CA:  Sage. 

       Short, J., Williams, E., & Christie, B.  (1976).  The social psychology of telecommunications.  London:  John Wiley & Sons.

       Sommer, B., & Sommer, R.  (1997).  A practical guide to behavioral research:  Tools and techniques.  New York:  Oxford University.

       Stohl, C., & Redding, W. C.  (1988).  Messages and message exchange processes.  Process:  Communication behavior in organizations, 25, 451-502.

       United States Census Bureau.  (1997).  The American community survey [On-line].  Available:  http://www.census.gov/CMS/www/index_c.htm

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