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Sports Business

Dean Corey Phelps walking with two students through Dodson Courtyard with two students.

Sports Business

Learn the bedrock of sports on the campus of one of the most well-known athletics brands around.

The Price College sports business degree is the only program of its kind in the Big 12 and Southeastern Athletics Conference offered by a business school.

As a sports business professional, you’ll have a solid understanding of sports finance, marketing, management information systems and accounting programs. You can enter a number of areas within the field, including licensing, corporate relations, development, collegiate administration, marketing and more. 

The goal of the Division of Management and International Business is to educate students so that they can make strategic, administrative and/or supervisory contributions to organizations through critical thinking plus mastery of fundamental skills and concepts. Faculty are active in research plus have publications in leading academic and practitioner-oriented journals in the areas of Human Resources Management, International Business, Organizational Behavior, Social/Environmental Issues in Business, and Strategic Management. The course portfolio ranges from survey courses in cross-cultural management, human resource management, the legal environment of business, organizational behavior and the management of professional sports to skills based courses in consulting, contract law, negotiation and supervision as well as specialty courses including international human resources, natural gas markets, sports logistics and real property law. The award-winning faculty consists of both academics and practitioners which provides students with both an intellectual framework within which to understand world of management and real-world insights to help insure students’ success. This combined approach is a dynamic strength of our unit, leading to an application oriented, integrative core approach to the classroom.

What Price College Sports Business Grads Do

Tournament Manager

Partnership Activation

Ticket Sales

Operations Coordinator

Where Price College Sports Business Grads Work

Nike

Chicago Cubs

Dallas Cowboys

Learfield

Oklahoma City Thunder

Considering Sports Business?

Why Choose OU's Price College of Business?

 Mentorship and internships

The Price College sports business program has strong relationships and connects students to internship opportunities with the X Games, PGA, Oklahoma City Dodgers, Oklahoma City Thunder, Learfield Sports, OU Athletics and more.

 Unique learning opportunities

Take our first-of-its kind sports leadership course focusing on emotional and cultural intelligence. You can also gain a well-rounded understanding of sports history, heritage and influence within cultures around the world by enrolling in study abroad programs in London, South Africa or Japan.

What Our Students Are Saying

"With the sports business program, I was honored to be selected to attend The Sports Business Journal Game Changers Conference in New York City, New York in October 2023 and the 2023 Summer X Games in Ventura, California in July of 2023. I was also fortunate enough to study abroad in June 2023 in Vichy, France through the Price School of Business where I studied Management and Marketing for a month as well as traveled and learned in a variety of cities in France. All of these golden opportunities allowed me to develop a new perspective on the business/sports world and learn and connect with current business leaders in the industry."

— Lily Baumgardner, sports business major

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People

Mark Bolino.
Mark Bolino

Director
Management and International Business


Email: mbolino@ou.edu
Office: Adams Hall Room 206B
Phone: (405) 325-3982

Brandi McManus
Brandi McManus

Assistant Director
Management and International Business


Email: brandimcmanus@ou.edu
Office: Adams Hall Room 259
Phone: (405) 325- 2651

Cindy Kerr
Cindy Kerr

Administrative Assistant  
Management and International Business


E-mail:  ckerr@ou.edu
Office: Adam's Hall Room 206
Phone: (405) 325-2651