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What is Advertising?

Advertisements are persuasive messages that have high visibility and impact on consumers' choices. To prepare for entry into this dynamic, influential field, advertising (AD) students use state-of-the-art facilities in a nationally-ranked program to develop the skill of crafting persuasive messages and images through hands-on learning and real-world experiences. AD students have the opportunity to work with actual clients through Lindsey + Asp, a student run Advertising and Public Relations firm along with their relevant coursework.

Gaylord Hall has more than 100,000 square-feet of high-tech classroom, presentation, studio and computer lab space. Gaylord Hall includes four computer classrooms, two complete digital broadcast studios, 14 video editing bays, classrooms and two state-of-the-art open multimedia labs available for all students. 

Two students working on laptops

Do my interests fit?

AD students typically have interests in:

  • Demonstrating creativity
  • Synthesizing information
  • Account management or sales
  • Planning
  • Research
  • Media and digital design
  • Collaboration
  • Fast-paced environment

High school preparation could include journalism, broadcast production, event planning, digital design or yearbook. 

How can OU Advertising help me?

Gaylord College has built an incredible alumni network that exists to help yOU! With graduates in AD agencies in major markets, alumni look forward to meeting with, donating and awarding internships to Gaylord students. Advisors and faculty encourage and help supplement traditional classroom experience with on-the-job training. With opportunities like career fairs, networking events, premier student organizations, faculty-guided trips and tours and study abroad opportunities, there’s no limit to the possibilities with an AD degree.

How can I get involved?

There are numerous organizations AD students can be a part of. Check them out:

What courses will I take?

AD courses include:

  • Introduction to Mass Communication
  • Writing for Mass Media
  • Introduction to Advertising
  • Advertising Research
  • Advertising Copy & Layout
  • Advertising Media
  • Contemporary Problems in Advertising
  • Advertising Campaigns - Capstone
  • Gaylord Electives
  • Minor Classes

Wait, I can have a minor?

Gaylord students have the opportunity to minor in a non-Gaylord program as part of their program degree sheet. Typically, AD students minor in:

Vew the full list of available minors.

How can I study abroad?

AD students have the chance to study abroad with:

  • British Media Study Abroad in the United Kingdom
  • Communicating Culture: Travel writing in Puerto Rico 
  • International Advertising to either Europe or Asia
  • Summer Program in Communication at Erfurt (SPICE) in Germany
  • Summer in Washington, D.C.  
  • JMC: Professional Media Program in OU in Arezzo, Italy
  • Students also have the opportunity for Club Trips in Austin, Dallas, New York City and San Francisco

What kind of career could I pursue?

  • Account Executive
  • Creative Director
  • Marketing
  • Media Planner
  • Advertising Sales
  • Brand Manager
  • Strategic Planner
  • Graphic Designer

How much will I make?

  • Median pay for Advertising Sales Agents: $50,380
  • Median pay for Graphic Designers: $47,640
  • Median pay for Art Directors: $89,820
  • Median pay for Advertising, Promotions and Marketing Managers: $127,560

*Pay from Bureau of Labor Statistics

Program Accreditation

The Gaylord College of Journalism and Mass Communication is a founding member of the Accrediting Council on Education in Journalism and Mass Communication. The college has had continuous accreditation since 1948. An advertising student graduates with a Bachelor of Arts in Journalism degree. A Master of Arts and Ph.D. in Strategic Communication are also available.

Gaylord College of Journalism and Mass Communications University of Oklahoma wordmark

Gaylord College of Journalism and Mass Communication
Monica Rasekh - AD Academic Advisor
Phone: (405) 325-3686