Office: Gaylord Hall 3120B
Email: tsetsura@ou.edu
Website: katerinatsetsura.com
Education:
PhD, Purdue University
MS, Fort Hays State University
Specialist with Diploma, Voronezh State University, Russia
Highlights:
Katerina Tsetsura, Ph.D., is Gaylord Family Professor of Public Relations and Strategic Communication at the Gaylord College of Journalism and Mass Communication at the University of Oklahoma in the USA. Dr. Tsetsura is internationally known for her work in global public relations and media transparency. She is a co-author of “Transparency, public relations, and the mass media: Combating hidden influences in news coverage worldwide” (2017, Taylor & Francis) and co-editor of “Strategic Communications in Russia: Public Relations and Advertising” (2021, Taylor & Francis). Tsetsura has over 80 peer-reviewed publications. Her research areas include studying knowledge societies in transition, global public relations development, global public relations ethics, media transparency, social construction of public relations, public diplomacy and government relations, and understanding and enhancing community resilience.
Between 2022 and 2025, Dr. Tsetsura was a co-PI on the multidisciplinary NSF-funded Growing Convergence Research project RANGE to develop innovative ways for hydrogen production and storage(https://www.oucheps.org/range). Currently, Dr. Tsetsura serves as senior personnel on the NSF NRT-funded research and training program, a five-year project that addressesmultidisciplinary challenges. Leveraging strategic communication skills, Dr. Tsetsura works to equip graduate students to translate their fundamental discoveries for a new generation of leaders who vouch for Oklahoma’s prosperity.
In 2018, Dr. Tsetsura received the Outstanding Educator of the Year award, the highest national award in public relations teaching (from the Public Relations Society of America). Dr. Tsetsura practices what she researches and teaches: she serves as a consultant to companies, governments, and non-profits in various industries. Tsetsura is a recognized global expert in measurement and evaluation of donor-funded programs to support independent media and civic society development; communication audit; issues management; strategic planning; sustainability and organizational capacity analysis; and communication campaign’s advanced research, measurement, and evaluation training and monitoring.
Dr. Katerina Tsetsura actively serves the profession of public relations in various roles. Previously, she served as Chair of PR Divisions of ICA and NCA, Chair of the Global Affairs Committee of Public Relations Society of America (PRSA), and a secretary of the PR Division of AEJMC. She is a long-standing member of the U.S. Commission on Public Relations Education. Tsetsura served on several editorial boards, including Communication Theory, International Journal of Strategic Communication, Public Relations Review, Public Relations Education, and PR Journal.
Dr. Katerina Tsetsura is a member of the Arthur W. Page Society, an invitation-only, professional association that unites the chief communication officers (CCOs) of the world’s largest corporations, CEOs of the leading public relations agencies, and distinguished academics.
