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Master's in Arts Management | University of Oklahoma Online


Arts Management







Curriculum developed and taught by faculty from the

Weitzenhoffer Family College of Fine Arts


Get inspired. Make your mark. Learn to lead.

The OU Online MA in Arts Management offers convenience and flexibility for students working full-time. The 100% online curriculum positions graduates for career advancement and leadership in art business, art education, art management, contract writing and negotiation, for-profit and nonprofit management, financial management and budgeting, marketing, project management, organizational leadership, and more. 


100% Online Available

Program Start Terms:

Fall and Spring


Program Overview

The demand for creative people with entrepreneurial and administrative skills continues to rise. The OU Online Master of Arts in Arts Management (MA AM) prepares students for careers in the creative industries, arts management, cultural tourism, and for leadership roles in arts and culture-centric organizations. 

The program is ideal for professionals looking to apply their passions and interests, deepen their knowledge of the arts and business management, advance their careers, and become confident leaders within their workplace and communities.

Taught by professionals and educators with years of real-world experience, course topics include arts administration, strategic thinking, fundraising, financial and budgeting management, marketing in the arts, and more. This 10-course program can be completed in just 15 months, is entirely online, and offers convenience and flexibility for students working full-time. 

Course Curriculum

This course presents an overview and explores the basic concepts of arts management, arts administration, and arts entrepreneurship covering basic and applied knowledge of financial statements, powerful constructs for strategy, negotiation skills, and marketing.

For students intent on developing artistic sustainability, entrepreneurial success, and creative/social change, this hands-on course is delivered through various arts-focused exercises and projects dealing with ideation, action, marketing, pitching, plans, and strategy.

This course gives students an understanding of negotiation (advocating for an outcome with multiple parties) and marketing (advocating for one’s mission, service, or product) in preparation for an organizational or entrepreneurial role in the arts.

This course will provide an overview of best practices as it regards budgeting for artistic ideas for entrepreneurs and will explore long-range planning implications and budget forecasting models for arts organizations. Students are provided with datasets and pre-built models.  

An exploration of approaches to the development of capital for projects, whether for artists or arts organizations, including techniques for the facilitation of individual donations, corporate and foundation contributions, and government grants.

The course provides best strategic practices for leaders of arts organizations, addressing the importance of planning and decision making, creating mission, vision and value statements, and development of a complete strategic plan.

Sample Electives

This course focuses on the study of the fundamental operations of commercial, professional non-profit, stock, dinner, and university theatre in the United States.

This course equips students with the practical understanding and professional skills necessary to navigate the art business world, including galleries, auction houses, art fairs, foundations, and artist collectives.

This course explores the role, importance, and function of artist managers and artistic teams, and how they impact the career of the artist and their brand. Students will examine the principles of leadership dynamics and motivation.

This course offers an in-depth study of the philosophy, policies, and practices of museum governance, including such topics as ethics, board development, institutional mission, and organization.


An internship is a planned work experience related to your personal and academic goals pertaining to a career in the arts, arts management, or entrepreneurship. Students are to complete a daily journal during the internship and a summary paper.

This faculty-led study abroad program is rooted in experiential learning. It exposes students to innovative arts organizations in an international context and assists them in learning how to ideate and launch arts ventures

Students engage in a large-scale project pertinent to the field of Arts Management and Entrepreneurship. Projects could be market research, a thesis, designing a complete portfolio, a recording project, developing an app, or more.



Gain the skills you need

Develop the skills and business knowledge to succeed in a variety of arts management disciplines. Learn arts administration, strategic thinking, fundraising, financial and budgeting management, and marketing in the arts.


Solve real-world problems

Prepare to solve real-world problems through hands-on curriculum rooted in experience and practice. Research-based practicum centered in experiential learning caters to diverse interests within the arts and outside of the arts.


Be among the best

Earn an online degree from the University of Oklahoma, a globally recognized institution ranked among the best in online programming. Expand your connections as part of the global Sooner network of alumni, faculty, and industry leaders.

An Investment in Your Future

The investment you make now gives you the tools, knowledge, and professional network to move forward and up in your career! The return on investment can last a lifetime. Get yourself ready to make an impact in this dynamic and changing field. Join the next generation of innovators and leaders in arts and culture!

Tuition and fees for the program are $29,550* ($985 per credit). Books and additional materials are not included.

*Tuition and fees are subject to change at the discretion of the Oklahoma State Regents for Higher Education

Program Details

To apply to the online Master of Arts in Arts Management program, you must hold a bachelor's degree from a regionally accredited college or university (or the international equivalent).

In addition to completing an online application, you will need to provide the following:

  • Official college transcripts from all institutions
  • A detailed resume documenting relevant work experience and past education
  • A 300-500-word statement describing your career goals and how the MA AM program aligns with those goals

The admissions committee operates under a rolling admission process, and admissions may continue until two weeks before the start of classes. The committee strives to respond to all applicants within two weeks from the time a completed application is submitted.

For more information on the admissions process, please complete the contact form above and an admissions counselor will be in touch shortly.

If you would like to compare the estimated cost of your program with a typical financial aid package, use the cost calculator on our OU Online financial aid page. 

In general, University Tuition Waivers cannot be applied to OU Online programs or courses. This includes, but is not limited to, Graduate Assistant Tuition Waivers and faculty/staff waivers. 

If you have questions regarding financial aid for your online program, please contact the Online Aid office by emailing or calling at 405-325-2929.

Program Contact:
Stan Renard
Associate Dean & Associate Professor of Music
Coordinator, Arts Management & Entrepreneurship Program

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Program Contacts:

Enrollment Counselor:

Phone: (405) 546-5651

Schedule a Time to Meet

Program Director:

Stan Renard
Associate Dean & Associate Professor of Music and Coordinator, Arts Management & Entrepreneurship Program