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Online M.A. in Arts Management | OU Online





Get inspired. Make your mark. Learn to lead.

The OU Online M.A. in Arts Management offers convenience and flexibility for students working full-time. The 100% online curriculum positions graduates for career advancement and leadership in art business, art education, art management, contract writing and negotiation, for-profit and nonprofit management, financial management and budgeting, marketing, project management, organizational leadership, and more.

Admission Deadline

Rolling admissions (applications due 14 days before the intended start date).

Program Start Terms

Fall, Spring

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Benefits of the Arts Management Master's Degree

Gain the Skills You Need

Develop the skills and business knowledge to succeed in various arts management disciplines. Learn arts administration, strategic thinking, fundraising, financial and budgeting management, and marketing in the arts.

Solve Real World Challenges

Prepare to solve real-world problems through a hands-on curriculum rooted in experience and practice. Research-based practicum centered on experiential learning caters to diverse interests within and outside the arts.

Flexible Format

Learn in a flexible, online program designed for working adults. You’ll engage in online discussions with professors and fellow students while learning to become a leader in various arts management disciplines.


OU Online graduates find employment within six months after graduation*


OU Online graduates report earning an annual salary of $75,000 or more*


OU Online students say the skills they gained in their program made them more competitive in their career field*

*Source: OU Online Graduate Outcomes Survey, 2023

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Pursue Your Arts Management Master's Degree

Take the next step in your career with a degree from the University of Oklahoma. Applications are reviewed year-round for fall, spring, and summer sessions. Choose your program, choose your start, and apply today.

Program Breakdown

The demand for creative people with entrepreneurial and administrative skills continues to rise. The OU Online Master of Arts in Arts Management (MA AM) prepares students for careers in the creative industries, arts management, cultural tourism, and leadership roles in arts and culture-centric organizations. 

The program is ideal for professionals looking to apply their passions and interests, deepen their knowledge of the arts and business management, advance their careers, and become confident leaders within their workplaces and communities.

Core Courses:

  • Overview of Arts Management and Entrepreneurship
  • Entrepreneurial Mindset in the Arts
  • Marketing in the Arts
  • Financial Management and Budgeting in the Arts
  • Fundraising and Development in the Arts
  • Leadership and Strategic Thinking in the Arts

    Sample Electives

  • Theatre Management
  • The Global Art Market
  • Innovative Approaches to Museum Leadership
  • Artists Management – This course explores the roles, importance, and functions of artist managers and artistic teams and how they impact the careers of performing artists. Students will examine the principles of contract negotiation, revenue generation, and the artist as a brand. This course is best suited for those interested in the performing arts.


  • Internship
  • Arts Incubation Lab
  • Special Topics: Independent Study

How to Apply

To apply to the online Master of Arts in Arts Management program, you must hold a bachelor's degree from a regionally accredited college or university (or the international equivalent).

In addition to completing an online application, you will need to provide the following:

  • Official college transcripts from all institutions
  • A detailed resume documenting relevant work experience and past education
  • A 300-500-word statement describing your career goals and how the MA AM program aligns with those goals

The admissions committee operates under a rolling admission process, and admissions may continue until two weeks before classes start. The committee strives to respond to all applicants within two weeks of submitting a completed application.

For more information on the admissions process, please complete the contact form above, and an admissions counselor will be in touch shortly.

If you would like to compare the estimated cost of your program with a typical financial aid package, use the cost calculator on our OU Online financial aid page. 

Graduate tuition waivers cannot be applied to OU Online programs. OU Online programs qualify for the OU Faculty/Staff Tuition Waiver & Fee Exemption, and we encourage you to check your eligibility.  

Tuition waiver and fee exemption package application

If you have questions regarding financial aid for your online program, please get in touch with the Online Aid office by emailing or calling 405-325-2929.

Program Contact:
Stan Renard
Associate Dean & Associate Professor of Music
Coordinator, Arts Management & Entrepreneurship Program

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Same Academic

Like every OU Online program, the M.A. in Arts Management is built on the foundation of world-class University of Oklahoma faculty mixed with professors of practice providing valuable instruction. By linking industry experts with our online programs, we offer the most advanced curriculum and prepare students for future career success. 

An Investment in Your Future

Earning an M.A. in Arts Management from OU Online gives you the skills to succeed in a growing and evolving field. It also gives you access to career support and an expanded professional network as part of the global OU alumni community. Stand out where the industry is moving while enjoying the potential for higher pay, career advancement, and new opportunities.

Tuition and fees for the program are $29,950 ($985 per credit hour). Books and additional materials are not included.

Once accepted into the program, students must submit a $350 nonrefundable deposit within two weeks. Deposits are applied toward tuition expenses and secure a student’s place in the upcoming class. There is no application fee for this degree.

Tuition Calculator

Our tuition calculator can help you estimate your tuition and financial aid for your program of interest.


Why OU Online?

We are a top-tier public institution offering high-quality, affordable, professional undergraduate and graduate programs committed to maintaining academic excellence online.

Our Online Programs

Every OU Online program is built on the foundation of world-class faculty mixed with professors of practice providing valuable instruction. By linking industry experts with our online programs, we offer the most advanced curriculum and prepare students for future career success.

Our OU Family

When you graduate from an OU Online program, you’ll join the network of 250,000 OU alumni and be forever part of the OU family. Become part of the tradition of excellence that OU has established in its 130-year history.

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