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Strategic Communication


Strategic Communication and Digital Strategy






Curriculum developed and taught by faculty from

Gaylord College of Journalism and Mass Communication


Lead in the 21st century with an M.A. in Strategic Communication and Digital Strategy

If you’re an upwardly mobile professional who wants to be the digital marketing and communications leader employers are seeking, the University of Oklahoma can help you get there. Our fully online Master of Arts in Strategic Communication and Digital Strategy (MA-SC) prepares you to create coordinated, proactive messaging campaigns for modern media channels in as few as 20 months. You will learn the research skills to use data analytics for campaign evaluation, leverage the power of social media to create communities, produce engaging content, successfully handle crisis communications, and build media relationships.

This 33-credit program also includes the opportunity to earn certifications from industry leaders in digital marketing.

Curriculum Leading to Certifications

Our MA-SC provides opportunities for you to earn professional industry certifications from Google, Facebook and Hootsuite.

Expand Your Knowledge and Career 

This program will help you gain conceptual and applied knowledge that opens doors to new career paths and goals, including management and leadership.

Earn the Right Degree from Right School

The University of Oklahoma has been educating leaders for 130 years. With this innovative program, we continue to empower creative minds for professional futures.

Join Global Network of Sooners Changing the World

Gain the Gaylord Edge and join a global network of Sooner alumni who are changing the world. This growing community is a family-like network that includes thousands of alumni, faculty and professionals.

The Master of Arts in Strategic Communication and Digital Strategy is a fully online program conducted over five semesters (20 months). It features:

·       Courses that range from eight to 16 weeks in length

·       A blend of asynchronous coursework and live online classes

·       Mix of strategy, social media expertise, and analytic skills development

The program includes 11 courses for a total of 33 credit hours. We designed it to accommodate full- time work schedules, so our students can stay current with their career while earning a degree.

Course topics include:

·       Introduction to Research Methods

·       Marketing & Media Analytics

·       Social Media Marketing

·       Digital Behavior

·       Professional Seminar in Strategic Communication

·       Crisis Communication

·       Management & Leadership

·       Cross-Cultural Communication

·       Digital Strategic Communication

·       Ethics of Strategic Communication

·       Strategic Planning & Brand Strategy


    100% Online

Admission Deadline:

    Rolling Admissions

Program Start Terms:

    Fall, Spring and Summer



Academic Excellence

OU’s graduate school experience is built on the idea that our world-class faculty are mixed with professors of practice to provide valuable instruction in a high-quality online learning environment.


Strong Alumni Network

Graduating from the University of Oklahoma connects you to thousands of graduates. With a rich tradition and history, graduates have opportunities to network with Sooners already in the accounting profession through many formal and informal networks.



Student Experience

Each class is carefully selected to foster a personalized, engaging experience with both faculty and peers. The format includes both synchronous and asynchronous activities designed to be similar to the experience students would have on-campus.


An Investment in Your Future

For 2020-2021, costs include:

· $27,000 (33 credit hours at $818.18 per credit hour)*

· $350 tuition deposit due upon enrollment

· Books and materials are an additional cost

Financial aid is available for qualifying students. For more information, please contact the Department of OU Online Financial Aid at

*Tuition and fees are subject to change at the discretion of the Oklahoma State Regents for Higher Education.

Program Details

To apply to the online MA-SC, you must hold a baccalaureate degree from a regionally accredited college or university (or appropriate international equivalent). You should have earned a cumulative GPA of at least 3.0 in your undergraduate studies and have at least three years of work experience. 

You must:

  • Complete our online application 
  • Resume
  • Provide official college transcripts from all institutions
  • Submit a personal statement
  • Demonstrate English proficiency, if international student

Note: If you have three or more years professional experience in strategic communication, the GRE is not required.

We accept applications on a rolling basis. Applications are reviewed individually.

The online Master of Arts in Strategic Communication and Digital Strategy admissions committee operates under a rolling admission process. Once the Office of Graduate Admissions has received all required application materials and evaluated transcripts, the committee will strive to respond to all applicants within two weeks.

For more information on the admissions process, please complete the contact form above and an admissions counselor will be in touch shortly.

If you would like to compare the estimated cost of your program with a typical financial aid package, use the cost calculator on our OU Online financial aid page. 

In general, University Tuition Waivers cannot be applied to OU Online programs or courses. This includes, but is not limited to, Graduate Assistant Tuition Waivers and faculty/staff waivers. 

If you have questions regarding financial aid for your online program, please contact the Online Aid office by emailing or calling at 405-325-2929.

Tuition Calculator

Our tuition calculator can help you estimate your tuition and financial aid for your program of interest.


   Estimated tuition and fees



Program Contacts:

Enrollment Counselor:

Phone: (405) 328-7377

Schedule a Time to Meet


Doyle Yoon
Associate Director of Online Graduate Programs