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Online M.A. in Strat Comm & Digital Strategy | OU Online





Lead in the 21st Century

The OU Online M.A. in Strategic Communication and Digital Strategy is a 33-credit program that prepares graduates to create coordinated, proactive messaging campaigns for modern media channels in as few as 20 months. Students will learn the research skills to use data analytics for campaign evaluation, leverage the power of social media to create communities, produce engaging content, successfully handle crisis communications, and build media relationships. 

Admission Deadline

Rolling admissions (applications due 14 days before the intended start date).

Program Start Terms

Fall, Spring, Summer

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Benefits of the Strategic 
Communication Master's Degree

Strong Alumni Network

Gain the Gaylord Edge and join a global network of Sooner alumni who are changing the world. This growing community is a family-like network that includes thousands of alumni, faculty, and professionals.

Expand Your Knowledge

Gain conceptual and applied knowledge that opens doors to new career paths and goals, including management and leadership. 

Flexible Format

Learn in a flexible online program designed for working professionals. You’ll engage in online discussions with professors and fellow students while learning to lead in the growing strategic communication and digital strategy field.


OU Online graduates find employment within six months after graduation*


OU Online graduates report earning an annual salary of $75,000 or more*


OU Online students say the skills they gained in their program made them more competitive in their career field*

*Source: OU Online Graduate Outcomes Survey, 2023

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Pursue Your 
Strategic Communication
Master's Degree

Take the next step in your career with a degree from the University of Oklahoma. Applications are reviewed year-round for fall, spring, and summer sessions. Choose your program, choose your start, and apply today.

Program Breakdown

The M.A. in Strategic Communication and Digital Strategy is a fully online program that features:

  • Courses that range from eight to 16 weeks in length
  • A blend of asynchronous coursework and live online classes
  • A mix of strategy, social media expertise, and analytic skills development
  • Introduction to Research Methods
  • Marketing & Media Analytics
  • Social Media Marketing
  • Digital Behavior
  • Professional Seminar in Strategic Communication
  • Crisis Communication
  • Management & Leadership
  • Cross-Cultural Communication
  • Digital Strategic Communication
  • Ethics of Strategic Communication
  • Strategic Planning & Brand Strategy

How to Apply

To apply to the online M.A. in Strategic Communication and Digital Strategy program, you must hold a baccalaureate from a regionally accredited college or university (or appropriate international equivalent). You should have earned a cumulative GPA of 3.0 in your undergraduate studies and at least three years of work experience. 

To apply, students must:

  • Complete the online application at
  • Submit a current resume
  • Provide official college transcripts from all institutions
  • Submit a personal statement
  • International students must demonstrate English proficiency

Note: The GRE is not required if you have three or more years of professional experience in strategic communication.

The admissions committee operates under a rolling admission process, and admissions may continue until two weeks before classes start. The committee strives to respond to all applicants within two weeks of submitting a completed application.

For more information on the admissions process, please complete the contact form below, and an admissions counselor will be in touch shortly.

If you would like to compare the estimated cost of your program with a typical financial aid package, use the cost calculator on our OU Online financial aid page. 

Graduate tuition waivers cannot be applied to OU Online programs. OU Online programs qualify for the OU Faculty/Staff Tuition Waiver & Fee Exemption and we encourage you to check your eligibility.  

Tuition waiver and fee exemption package application

If you have questions regarding financial aid for your online program, please get in touch with the Online Aid office by emailing or calling 405-325-2929.

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Same Academic


Like every OU Online program, the M.A. in Strategic Communication and Digital Strategy is built on the foundation of world-class University of Oklahoma faculty mixed with professors of practice providing valuable instruction. By linking industry experts with our online programs, we offer the most advanced curriculum and prepare students for future career success.  

An Investment in Your Future

Earning an M.A. in Strategic Communication and Digital Strategy degree from OU Online gives you the skills to succeed in a growing and evolving field. It also gives you access to career support and an expanded professional network as part of the global OU alumni community. Stand out where the industry is moving while enjoying the potential for higher pay, career advancement, and new opportunities.

Tuition and fees for the program are $26,994 ($818 per credit hour). Books and additional materials are not included.

Once accepted into the program, students must submit a $350 nonrefundable deposit within two weeks. Deposits are applied toward tuition expenses and secure a student’s place in the upcoming class. There is no application fee for this degree.

Tuition Calculator

Our tuition calculator can help you estimate your tuition and financial aid for your program of interest.


Why OU Online?

We are a top-tier public institution offering high-quality, affordable, professional undergraduate and graduate programs committed to maintaining academic excellence online.

Our Online Programs

Every OU Online program is built on the foundation of world-class faculty mixed with professors of practice providing valuable instruction. By linking industry experts with our online programs, we offer the most advanced curriculum and prepare students for future career success.

Our OU Family

When you graduate from an OU Online program, you’ll join the network of 250,000 OU alumni and be forever part of the OU family. Become part of the tradition of excellence that OU has established in its 130-year history.

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