Skip Navigation

Pedro Tonhozi de Oliveira

First Last.

Pedro Tonhozi de Oliveira

Ph.D. Student, Entrepreneurship & Economic Development

About de Oliveira

Pedro Tonhozi de Oliveira is a Ph.D. student in the Tom Love Division of Entrepreneurship and Economic Development at the University of Oklahoma’s Michael F. Price College of Business. He studies how artificial intelligence shapes entrepreneurs’ thinking, learning, adapting, and responding, with additional work in social entrepreneurship, international entrepreneurship, and the philosophical foundations of value in management. His methods include experiments, econometrics, psychometrics, and Bayesian modeling, and he is developing novel AI-based measurement tools. A former Assistant Professor of Operations Management at FGV EAESP (Brazil), he holds a prior Ph.D. in Telecommunications and Computer Networking (UMKC) and a B.S. in Electrical Engineering, and he has founded seven startups. He brings engineering and founder experience to entrepreneurship and management research. He has 10+ years of teaching experience at the undergraduate and graduate levels in entrepreneurship and related disciplines, and he serves as an AOM Student Ambassador and as an ad hoc reviewer for Academy of Management Review, Journal of Business Venturing, AMS Review, and Technovation.

Google Scholar's profile: https://scholar.google.com/citations?user=2lb6u6QAAAAJ&hl=en

LinkedIn profile: https://www.linkedin.com/in/tonhozi/


Publications

  • Santos, J. B., Fernandes, A. R., de Oliveira, P. T., Maia, L. M., & Partyka, R. B. (2023). Increasing entrepreneurial ecosystem-level outcomes through orchestration: A proposed framework. Technovation128, 102873.

  • de Oliveira, P. T., Massa, R. M., Pagotto, D. D. P., Borges Junior, C. V., & Salusse, M. A. Y. (2022). Entrepreneurship in Brazil. In Entrepreneurship in South America: Context, Diversity, Constraints, Opportunities and Prospects (pp. 51-68). Cham: Springer International Publishing.

  • de Oliveira, P. T., & Peake, W. (2021). Entrepreneurship finance over coffee. In Annals of Entrepreneurship Education and Pedagogy–2021 (pp. 366-370). Edward Elgar Publishing.

Awards

OU Alumni and Foundation Fellowship

Selected as Top 40 Paper, Babson College Entrepreneurship Research Conference. This award is given to the top 15% of accepted papers in the BCERC Conference.

  • de Oliveira, P. T., & Sunny, S. (2019). Rules are Meant to be Tokens: Acquiring Entrepreneurial Resources Through Initial Coin Offerings (ICOs). Frontiers of Entrepreneurship Research, BCERC Proceedings, 39.
  • de Oliveira, P. T., & Shu, C. (2017). Alternative paths to success: a typology of crowdfunding campaign patterns. Frontiers of Entrepreneurship Research, BCERC Proceedings, 37.

About OU's Price College of Business

The University of Oklahoma Michael F. Price College of Business has experienced significant growth over the past five years, becoming OU’s second-largest college with over 7,000 students. The college offers highly ranked undergraduate, master’s, executive and doctoral programs across six academic divisions. More information is available at price.ou.edu