Amirhossein Pezeshgi is a Ph.D. student in Marketing at the University of Oklahoma. His research interests focus on artificial intelligence in marketing, marketing strategy, and consumer behavior. He has authored and co-authored articles on AI-driven consumer behavior, generative AI in marketing research, and consumer trust in artificial intelligence. Beyond academia, Amir enjoys watching his favorite soccer team, FC Barcelona.
The University of Oklahoma Michael F. Price College of Business has experienced significant growth over the past five years, becoming OU’s second-largest college with over 7,000 students. The college offers highly ranked undergraduate, master’s, executive and doctoral programs across six academic divisions. More information is available at price.ou.edu
