Dr. Ted Matherly joined Price as an Assistant Professor of Marketing in Fall 2024. He previously worked at Northeastern University, Tulane University and Oklahoma State University. His research studies how digital communication platforms can be both drivers and reflections of marketing, and how this impacts consumers, brands and society. He employs econometric analyses of large secondary data sets from sites such as Twitter, Nextdoor, and e-commerce platforms, along with experimental methods. His work has appeared in the Journal of Marketing, the Journal of Marketing Research, and Management Information Systems Quarterly.
The University of Oklahoma Michael F. Price College of Business has experienced significant growth over the past five years, becoming OU’s second-largest college with over 7,000 students. The college offers highly ranked undergraduate, master’s, executive and doctoral programs across six academic divisions. More information is available at price.ou.edu
