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Branding | OU-Tulsa

A reporter holding two microphones interviews a masked student on campus

Marketing & Communications

OU-Tulsa / Marcomm / Branding & Resources

A photo of the OU-Tulsa Regents Room with a smaller replica of the Seed Sower statue and the OU seal displayed on the wall

The OU-Tulsa Brand

The OU brand is vital to the overall mission of the university. Our brand serves as our institutional identity, the way we're perceived by the world, and is a reflection on every faculty member, staff member, and student. The two most important aspects of any brand are consistency and quality: Consistency ensures our brand is unmistakeable. Quality ensures everything associated with our brand is a reflection of the message we want to send.

The most conspicuous part of the OU-Tulsa brand is our branding: the specific marks, images, and symbols that serve as a shorthand for the OU-Tulsa identity. Among all aspects of our branding, our institutional logo is the most visible and, therefore, most important. As the marketing and communication arm of OU-Tulsa, it is our job to ensure all our branding, including but not limited to our instiutional logo, maintains the highest levels of consistency and quality.

The OU-Tulsa logo may be used noncommercially by anyone at the University as long as used appropriately within the guidelines set forth in the OU-Tulsa branding guide.

Logos for Web Logos for Print

Photo and logo backgrounds for use on desktops (up to 4k compatible) and on the Zoom video conferencing platform.

Desktop Backgrounds Zoom Backgrounds