The OU brand is vital to the overall mission of the university. Our brand serves as our institutional identity, the way we're perceived by the world, and is a reflection on every faculty member, staff member, and student. The two most important aspects of any brand are consistency and quality: Consistency ensures our brand is unmistakeable. Quality ensures everything associated with our brand is a reflection of the message we want to send.
The most conspicuous part of the OU-Tulsa brand is our branding: the specific marks, images, and symbols that serve as a shorthand for the OU-Tulsa identity. Among all aspects of our branding, our institutional logo is the most visible and, therefore, most important. As the marketing and communication arm of OU-Tulsa, it is our job to ensure all our branding, including but not limited to our instiutional logo, maintains the highest levels of consistency and quality.