experiment uses a two-stage approach. The first stage is a pilot
study conducted of military public affairs practitioners to identify if
they felt their office was properly utilized. The second stage uses
a pre-test, treatment, post-test to study PA perceptions and treatment
effects at military leadership schools.
Stage I: Pilot study
The pilot study (see Table 1) is a convenience sample of 15 public affairs
practitioners in the Department of Defense Joint Communications Course.
The participants represented members of the Army, Navy, Air Force, Marine
Corps, and Army National Guard. The study consisted of a survey intended
to determine how members of the military public affairs community felt
they were viewed by military leaders and servicemembers.
The survey consists of
1. Leadership Four questions
were used to determine if public affairs practitioners felt that leadership
understood the role of public affairs. The questions attempted to
see if leadership saw PA as a valuable tool, whether leaders understood
PAs roles and responsibilities and seriously accepted input from their
public affairs staff.
2. Utility Three
questions were used to determine if public affairs practitioners felt that
non-public affairs service members viewed Public Affairs as a viable tool
in planning. The questions focused on whether PA was used proactiviely,
included in the entire planning stage of an operation, and if public affairs
practitioners were accorded the same amount of respect as other professions
within the military.
3. Training Three questions
concerned the level of training required and available to the public affairs
practitioners. These questions ranged from how much training is available,
if PA training is required prior to being assigned to a public affairs
position, and whether service members are given PA responsibilities as
a secondary job.
Procedures & Design